Enterprise AI is moving beyond its early chapters. The first phase was experimentation. Organisations tested generative AI in isolated pilots: chat interfaces, search tools, content generation, coding assistants, and internal productivity use cases. The second phase was feature inflation. Every SaaS vendor attached copilots, assistants, summaries, or “AI-powered” labels to existing products. The third phase is beginning to emerge, unevenly, and in early form. It is not abou